According to research by the US NCBI – National Center for Biotechnology Information -, it is precisely by eating a healthy diet and reducing calories that chronic diseases can be prevented. These plague many seniors in old age. Among the top life-shortening factors are obesity and related cardiovascular diseases, cancer, or diabetes.
General recommendations for maintaining a healthy body that applies to all ages are to limit sugar, salt, fried, smoked, and processed foods. It is also advisable to limit alcohol and sugary drinks, and stop smoking. Fluid intake should be basic, drinking plain water and herbal teas. The aging body needs vitamins, minerals, and trace elements.
Incredibly, less than 50% of consumer goods manufacturers intend to include the needs of the ’55 plus generation’ in their product policies. Therefore, plans for a successful product and market strategy need to be established to benefit from this changing age structure in the future.
For the food industry, this trend represents a great opportunity. Here, new target markets can be opened up with specific products that meet the needs of older people in terms of composition, portion size, taste, and convenience. Another chance is that targeted added value will be accepted in terms of price, as older people are willing to pay the appropriate price for products that meet their needs and expectations.
For the food industry, we bring solutions in the form of fiber, protein, vitamins, minerals, and functional foods.
Nutritional supplements with interesting active ingredients can also be a solution.
